000			00588nam a2200205Ia 4500
008			140306s9999 xx 000 0 und d
020			_a8120402316
041			_aeng
082			_a658.5 _bMAS/NE
100			_aMasacrenhas, Oswald A J
245			_aNew product development : its marketing, research and management
260			_aNew Delhi _bOxford and IBH Publishing Company Pvt Ltd _c1987
300			_a322
365			_bRs. 60
650			_aIndustry scanning
650			_aMarket management
650			_aMarketing environment
650			_aProduct demands
942			_2ddc _cBK
999			_c178633 _d178633