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1.
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Marketing Communications by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai Center for Management Research 2004
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.45 ICF/MA
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2.
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Brand Communication: Contemporary Approaches by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai Books 2007
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.45 NAV/BR
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3.
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Brand Equity Measurment :Concepts and Applications by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai Books 2007
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 688.8343 HAR/BR
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4.
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Private Labels : Introductions by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai 2006
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.827 BOT/PR
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5.
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Case Studies on Brand Management : New Paradigms by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai Books 2008
Availability: Items available for loan: KAU Central Library, Thrissur (2)Call number: 658.8343 BRI/CA, ..
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6.
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Case Studies on Global Retailing Industry by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Icfai University 2007
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.4 ICF/CA
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7.
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8.
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Experimental marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: United Kingdom Kogan page 2009
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.827 SMI/EX
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9.
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Textbook of rural marketing by
Material type:
Publication details: New Delhi Dominant publishers & distributors Pvt Ltd 2012
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.804 SHI/TE
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10.
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11.
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Integrated marketing communication and brand equity by
Edition: 2, rev.
Material type:
Publication details: Ludhiyana Kalyani Publishers 2013
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 380.1 KIR/IN
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12.
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13.
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Agricultural Technology: a new paradigms by
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Publication details: New Delhi Biotech Books 2014
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 630 BIR/AG
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14.
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STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS by
Edition: 1st
Material type:
Publication details: NEW DELHI REGAL PUBLICATIONS 2012
Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara: Not for loan (1)Call number: 658.827 MUK/ST 15751
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15.
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16.
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Brand valuation by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Hulchinson Business Books Ltd 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .827 JOH/BR
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17.
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18.
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( Un )Common sense of advertising : getting the basis right by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 659.1 SAN/UN
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19.
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Building Brand Value:Five Steps to Building Powerful Brands by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata Mcgraw-Hill Publishing 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 PAR/BU
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20.
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Creating Powerful Brands : Consumer, Service and Industrial Markets by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Burlington Butterworth - Heinmann 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 CHE/CR
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21.
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Case Studies in Brand Management Vol. I by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad ICFAI University 2004
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 ICF/CA
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22.
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 KEL/ST
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23.
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Total Brand Management: An Introduction by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad The ICFAI University Press 2004
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 BRA/TO
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24.
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New Age Branding: Concepts and Cases Vol. 2 by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad ICFAI University 2004
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (5)Call number: 658.827 SUR/NE, ..
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25.
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Brand Extensions:Concepts and Cases by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad Icfai 2005
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 ROL/BR
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26.
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24 Brand MAntras : Finding a place in the Minds and Hearts of Consumers by
Edition: 2
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 JAG/TW
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27.
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Brands and Firebrands : Insights from Experts by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad ICFAI UNiversity 2003
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 BRA/BR
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28.
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Strategic Brand Mananagement by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658.827 RIC/ST, ..
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29.
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Brand Management : The Indian Context by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Vikas Publishing Company Pvt Ltd 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 MOO/BR
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30.
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9 Brand Shaastras by
Edition: 2nd
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response 2009
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 JAG/BR
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31.
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Consumer and Brand Loyalty by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sonali Publications 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 RAJ/CO
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32.
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Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Pearson 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658.827 KEV/BE, ..
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33.
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Building Brands in the Indian Market by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Excel 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 TAP/BU
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34.
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Brand Management: The Indian Context by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Vikas 2009
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 MOO/BR
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35.
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Strategic Brand Management by
Edition: 3rd
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Pearson 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 KEL/ST
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36.
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Brand Management by
Edition: 1st
Material type:
Publication details: New Delhi Ane Books Pvt Ltd 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 MAH/BR
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37.
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38.
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Brand Society How Brands Transform Management and Lifestyle by
Edition: 1st
Material type:
Publication details: New York CambridgeUniversity Press 2010
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 KOR/BR
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39.
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Branding Demystified by
Edition: 1st
Material type:
Publication details: New Delhi Response Books 2010
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 HAR/BR
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40.
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Strategic Brand Management by
Edition: 3rd
Material type:
Publication details: Delhi Pearson 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 KEL/ST
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41.
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Role of Social Media by
Edition: 1st
Material type:
Publication details: Asia John Wiley &Sons (Asia) Pvt.Ltd. 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 334.2 POW/RO
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42.
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Strategic Brand Management by
Edition: 3rd
Material type:
Publication details: New Delhi Pearson 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.82 KEV/ST
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43.
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Strategic Brand Management by
Edition: 3rd
Material type:
Publication details: New Delhi Pearson 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 LAN/ST
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44.
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Research methodology in marketing V.2 by
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Publication details: Jaipur DND Publications 2020
Availability: No items available.
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45.
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Research methodology in marketing V.2 by
Material type:
Publication details: Jaipur DND Publications 2020
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 001.42 SHA/RE
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46.
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Brand awareness of Camerry ice creams by
Material type:
Publication details: Vellanikkara College of Co-Operation,Banking and Management 2023
Dissertation note: MBA
Availability: Items available for reference: KAU Central Library, Thrissur: Not For Loan (1)Call number: 334 ATH/JO PG
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47.
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Brand awareness of licious meat spread by
Material type:
Publication details: Vellanikkara College of Co-operation ,Banking & management 2023
Dissertation note: MBA
Availability: Items available for reference: KAU Central Library, Thrissur: Not For Loan (1)Call number: 334
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48.
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A handbook of agribusiness by
Material type:
Publication details: India Agrobios 2014
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 338.1 GAU/HA
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49.
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Factors affecting customer based brand equity of BG asafoetida by
Material type:
Publication details: Vellanikkara College of Co-operation, Banking and Management 2024
Dissertation note: MBA
Availability: Items available for reference: KAU Central Library, Thrissur: Not For Loan (1)Call number: 380.141 LAK/FA PG
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50.
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An English Lover's Wordbook by
Edition: I
Material type:
Publication details: Kottayam DC Books 2004
Availability: Items available for loan: College of Agriculture, Padannakkad (1)Call number: 820 ABO/AN
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