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1.
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2.
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3.
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Marketing management: an Indian perspective by
Edition: 10
Material type: Text
Publication details: Meerut Pragati Prakashan 2015
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.8 AGA/MA .
4.
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Marketing toolkit by
Material type: Text
Publication details: New Delhi Wiley India Pvt. Ltd 2014
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 380.1 CAP/MA .
5.
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Inside marketing : a selection of readings from business week by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Mc Graw-Hill Publishing Company 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 FUT/IN .
6.
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Practical marketing : a step by guide to effective planning by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Kogan Page Limited 1987
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 BAN/PR .
7.
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Marketing Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sultan Chand & Sons 1996
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 GUP/MA .
8.
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Strategic Marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 WES/ST .
9.
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Fundamentals of marketing by
Edition: 1
Material type: Text
Publication details: Canada Routledge 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 STO/FU .