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1.
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Integrated marketing communication and brand equity by
Edition: 2, rev.
Material type:
Publication details: Ludhiyana Kalyani Publishers 2013
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 380.1 KIR/IN
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2.
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Marketing challenges : cases and exercises by
Edition: 2
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Mc Graw-Hill Publishing Company 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 LOV/MA
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3.
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Integrated Marketing Communication : Sandeep Kumar by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Hyderabad Icfai 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 GOP/IN
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4.
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Marketing Communications: An Integrated Approach by
Edition: 4th
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Kogan Page 2005
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.45 SMI/MA
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5.
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Integrated Marketing Communication A Strategic Approach by
Edition: 1st
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 SIR/IN
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6.
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Effective Business Communication by
Edition: 1st
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Manglam Publishers & Distributors 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 651.7 DAN/EF
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7.
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Integrated advertising promotion and marketing communications by
Edition: 3rd Ed.
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Pearson 2007
Availability: Items available for loan: College of Agriculture, Vellanikkara (1)Call number: 380.1 CLO/IN
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8.
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Psychology of consumer behaviour by
Publication details: New Jersey, Prentice -Hall Inc 1969
Availability: Items available for loan: College of Agriculture, Vellayani (1)Call number: 658. 8342 MAR
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