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1.
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Essence of marketing research by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice -Hall of India Pvt.Ltd 1996
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 CHI/ES
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2.
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3.
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4.
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5.
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Marketing management: fundamentals and practices by
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Publication details: New Delhi Oxford & IBH Publishing 2009
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.802 KAP/MA
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6.
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7.
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Consumer behaviour by
Edition: 9
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658.8342 SCH/CO, ..
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8.
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Bank marketing : concepts and applications by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sky Lark Publication 1988
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 332 .1 SAX/BA
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9.
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Consumer behaviour by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 1992
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 SCH/CO
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10.
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Bank marketing : a guide to strategic planning by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice -Hall International 1986
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 332 .1 REI/BA
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11.
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Marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Fort Worth Dryden Press 1981
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 KUR/MA
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12.
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Marketing management : cases and concepts by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Macmillan India Limited 1978
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 DHO/MA
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13.
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Product management in India by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658.5 RAM/PR, ..
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14.
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Consumer behaviour by
Edition: 6
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 1997
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 SCH/CO
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15.
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Product Management in India by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice hall of India Pvt. Ltd. 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.5 RAM/PR
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16.
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Fundamentals of Marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Excel 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 RAJ/FU
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17.
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Principles and Practice of Marketing in India by
Publication details: Allahabad, Kitab Mahal 1996
Availability: Items available for loan: College of Agriculture, Vellayani (5)Call number: 658.8 MAM, ..
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