MBA

Marketing management is the organizational discipline which focuses on the
practical application of marketing orientation, techniques and methods inside
enterprises and organizations and on the management of a firm's marketing resources
and activities. Marketing management employs tools from economics and competitive
strategy to analyze the industry context in which the firm operates. The scope of a
business' marketing management depends on the size of the business and the industry
in which the business operates. Effective marketing management will use a company's
resources to increase its customer base, improve customer opinions of the company's
products and services, and increase the company's perceived value.
The project entitled “A study on marketing management of Sitaram Ayurveda
Pharmacy Ltd. for Narasimham oil” were undertaken with the objectives
vii.
To understand the marketing management practices followed by Sitaram
Ayurveda Pharmacy Ltd for the promotion of Sitaram Narasimham oil.
viii.
To evaluate consumers, retailers and dealers perception towards the maketing
of Sitaram Narasimham oil.
ix.
To suggest improved marketing strategies for Sitaram Narasimham oil.
The sample size of the study was 60 consumers, 8 distributors and 15 retailres of
Sitaram Narasimham oil , in Thrissur Corporation. Consumers were selected by using
convenience sampling method. The study was based on primary data and secondary
data, the primary data were collected from the sample respondents through personal
interview. The collected data were analyzed using percentage and ranking index
method.
In order to keep the company vibrant and responsive to the needs of the
customers, it is vital to regularly monitor the level of consumer satisfaction and
marketing management practices.