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1.
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Research for marketing decisions by
Edition: 5
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice -Hall of India Pvt Ltd 1997
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 GRE/RE
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2.
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Marketing management by
Material type: ; Format:
print
; Literary form:
Not fiction
Publication details: Kanpur Bhasker publications 2012
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.8 SHA/MA
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3.
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Market research toolbox: a concise guide for beginners by
Edition: 3rd ed.
Material type:
Publication details: London Sage publications 2012
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 MCQ/MA
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4.
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Rural marketing : text and cases by
Edition: 2
Material type:
Publication details: Chennai Pearson India education services pvt ltd 2011
Availability: Items available for loan: KAU Central Library, Thrissur (2)Call number: 658.804 KRI/RU, ..
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5.
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Rural marketing by
Edition: 3
Material type:
Publication details: New Delhi Pearson
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.804 PRA/RU
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6.
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Essentials of marketing research by
Edition: 2
Material type:
Publication details: New Delhi Kalyani Publishers 2013
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 BAN/ES
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7.
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Marketing management by
Material type:
Publication details: New Delhi Atlantic Publishers and Distributors (P) Ltd. 2016
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.8 PRI/MA
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8.
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Marketing management: an indian perspective by
Edition: 2, rev.
Material type:
Publication details: New Delhi Biztantra 2016
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.8 VIJ/MA
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9.
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Rural marketing by
Edition: 3
Material type:
Publication details: Delhi Pearson India Education Services 2016
Availability: Items available for loan: KAU Central Library, Thrissur (3)Call number: 658.804 PRA/RU, ..
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10.
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Marketing research: an integrated approach by
Edition: 3
Material type:
Publication details: New Delhi Dorling Kindersley 2012
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 WIL/MA
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11.
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Marketing management by
Edition: 4
Material type:
Publication details: New Delhi Pearson 2015
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.802 WIN/MA
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12.
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Marketing research: an applied orientation by
Edition: 7
Material type:
Publication details: Uttar Pradesh Pearson 2016
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.83 NAR/MA
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13.
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Tilt: Shifting your strategy from products to customers by
Material type:
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: KAU Central Library, Thrissur (1)Call number: 658.802 NIR/TI
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14.
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Management of marketing information system by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Kanishka Publishers Distributors 1994
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 SIN/MA
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15.
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Designing and managing of marketing research by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language: Malayalam
Publication details: New Delhi Deep and Deep Publication 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 SHA/DE
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16.
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Principles of marketing by
Edition: 7
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 1996
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 380.1 KOT/PR, ..
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17.
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Marketing research : an applied approach by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Mc Graw-Hill Publishing Company 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 KIN/MA
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18.
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Selling principles, practice and management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Pitman Publishing Ltd 1997
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.81 COO/SE
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19.
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Rice Production , productivity and research management by Series:
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1988
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 DES/RI
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20.
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Business studies : fundamentals of marketing and finance by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya Publishing House 1995
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 650 KAL/BU
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21.
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International marketing management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1993
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 MIS/IN
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22.
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Basic marketing : principles and practice by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi A J T B S publishers 1992
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 CAN/BA
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23.
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Marketing and sales management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sterling Publishers Pvt. Ltd 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 BAL/MA
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24.
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Dartnell marketing managers handbook by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi UBS Publishers and Distributors 1993
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 BRI/DA
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25.
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Marketing and sales management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Anmol publication Pvt Ltd 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 GHO/MA
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26.
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Marketing management : analysis, planing, implementation and control by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 1994
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658 .8 KOT/MA, ..
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27.
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28.
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Foundations of advertising theory and practice by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya Publishing House 1997
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 659.1 CHU/FO
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29.
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Marketing strategies by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: NewDelhi Anamika Publishers 1995
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 YAD/MA
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30.
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International marketing resrearch management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Jaipur Book Enclave 2001
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 KAU/IN
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31.
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Marketing : a behavioural approach : a study of textile consumers by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Jaipur Print well Publishers 1986
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 SAI/MA
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32.
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Marketing management : cases and concepts by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Macmillan India Limited 1978
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 DHO/MA
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33.
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Marketing research by
Edition: 6
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Canada Macmillan Press Ltd 1993
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 TUL/MA
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34.
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Marketing research by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: England Mc Graw-Hill Publishing Company 1986
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 CHI/MA
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35.
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Contemporary marketing research by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi South- Western College Publishers 1999
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658 .83 MCD/CO, ..
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36.
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Qualitative market research by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Vesmount Gower Publishing Company 1988
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .83 GOR/QU
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37.
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Advertising marketing and sales management by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Swastik Publications 2009
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 SAN/AD
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38.
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Marketing research : measurment and method by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya Publishing House 1999
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 TUL/MA
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39.
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Marketing : a managerial approach by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Chicago South- Western Publishing 1981
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 CUN/MA
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40.
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Strategic marketing : a guide for developing sustainable cometitive advantage by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language: Gujarati
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.802 XAV/ST
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41.
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Using market knowledge by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sage Publications 2001
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 ROH/US
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42.
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Global Marketing : A Decision - oriented Approach by
Edition: 4th
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson Education 2010
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 658.848 HOL/GL, ..
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43.
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Strategic Marketing Management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Atlantic 2009
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 GUP/ST
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44.
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Marketing Research by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Australia Cengage Learning 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.3 ZIK/MA
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45.
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Product and Brand Management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Excel 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.5 MAT/PR
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46.
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Introduction to Marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Oxford 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 PAL/IN
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47.
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Marketing Research by
Edition: 3rd
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2005
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 BER/MA
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48.
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Fundamentals of Marketing Research by
Edition: 1st
Material type:
Publication details: Kanpur Chandralok Prakashan 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 GAW/FU
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49.
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Research methodology by
Edition: 1
Material type:
Publication details: Newdelhi Research methodology in management 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 001.42 AGA/RE
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50.
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Marketing research by
Edition: 1
Material type:
Publication details: Newdelhi Excel books 2010
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.83 GUP/MA
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