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151.
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Principles of marketing by
Edition: 5
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 KOT/PR
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152.
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Marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sultan Chand And Sons 1 998
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 RAJ/MA
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153.
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Marketing management by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New York Macmillan Publishing Company 1990
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 TUL/MA
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154.
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Essays on consumer cooperatives by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Deep and Deep Publication 1990
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 334 .5 SUB/ES
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155.
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Foundations of modern economics by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Strelling publishers Private Limited 1986
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 330 PRA/FO
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156.
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Micro economic theory by
Edition: 6
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi All India Traveller Book Seller 1996
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338 .5 GOU/MI
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157.
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Essential of advertising by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 659 .1 CHA/ES
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158.
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Managerial economics by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Jaipur R B S A Publishers 1993
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338 .092 NAN/MA
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159.
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Microeconomics by
Edition: 6
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India Private Limited 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 338.5 PIN/MI, ..
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160.
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Micro economics and behaviour by Series: 1991 ; Economic series
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338.5 FRA/MI
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161.
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General psychology by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1994
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 150 HAN/GE
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162.
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Microeconoimics and behaviour by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language: Malayalam
Publication details: New York Mc Graw-Hill Publishing Company 1991
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338 .5 FRA/MI
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163.
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Oxford textbook of marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Oxford Oxford University Press 2000
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 BLO/OX
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164.
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Behaviour of industrial prices in India by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford University Press 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338 RUC/BE
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165.
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Marketing by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sultan Chand And Sons 1993
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 RAAJ/MA
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166.
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Entrepreneurial behaviour by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Glenview Scott Foresman and Company 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .42 BIR/EN
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167.
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Marketing classics : a selection of influential articles by
Edition: 8
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice -Hall International 1995
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380 .1 ENI/MA
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168.
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Personnel : human resource management by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: St .Paul West Publishing Company 1982
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .3 MAT/PE
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169.
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Economic analysis : theory and applications by
Edition: 5
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Universal Book Stall 1990
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 330 .1 MAU/EC
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170.
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Micro economic and behaviour by Series: 1991
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338.5 FRA/MI
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171.
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Developing motivation through experiencing by
Edition: 2
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1982
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.3 PAR/DE
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172.
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General psychology by
Edition: 12
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1994
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 150 BHA/GE
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173.
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Marketing : a managerial introduction by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1985
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 GAN/MA
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174.
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Creative organisation theory : a resource book by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sage Publications 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.4 MOR/CR
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175.
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Human resource management by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Ludhiana Kalyani Publishers 1997
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.3 AHU/HU
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176.
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On ethics and economics by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language: Malayalam
Publication details: Oxford Oxford University Press 1996
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 330 .1 AMA/ON
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177.
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Advanced management accounting by
Edition: 3
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice -Hall International 1988
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.1511 KAP/AD
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178.
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Application exercises in marketing by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Vikas Publishing House Pvt .Ltd 2000
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658 .8 RAM/AD
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179.
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Study business ethics by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Bombay Himalaya Publishing House 1999
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 174.4 RIT/ST
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180.
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Abnormal psychology by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Jersey Prentice -Hall International 1995
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 616.89 OLT/AB
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181.
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Introduction to animal science by
Edition: 1
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Vikas Publishing House Pvt .Ltd 1998
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 636 RER/IN
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182.
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Psychology of work behaviour by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: California Brooks/cloe publishing co 1989
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 158 LAN/PS
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183.
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Introduction to psychology by
Edition: 5
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi A I T B S publishers 1999
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 150 FER/IN
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184.
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Indian capital markets theories and empricial evidance by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Mumbai UTI Institute of capital markets 1998
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 MAD/IN
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185.
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Strategic marketing : a guide for developing sustainable cometitive advantage by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English Language: Gujarati
Publication details: New Delhi Response Books 2002
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.802 XAV/ST
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186.
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Rural Marketing : Targeting the Non - urban Consumer by
Edition: 2
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (2)Call number: 380.1 SAN/RU, ..
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187.
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Rural Marketing Book by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Biztantra 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 380.1 PRA/RU
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188.
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189.
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Consumer Psychology by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Deep & Deep 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8342 SEE/CO
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190.
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Services Marketing : Integrating Customer Focus Across the firm by
Edition: 4
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Tata McGraw - Hill Publishing Company Ltd. 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 ZEI/SE
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191.
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Entrepreneurship: The Engine of Growth by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: London Praeger 2007
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338.04 MAR/EN
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192.
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Consumer and Brand Loyalty by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sonali Publications 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.827 RAJ/CO
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193.
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Rural consumer Behaviour by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Sonali Publications 2005
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 307.1412 SIN/RU
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194.
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Consumer Behaviour in Fashion by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Pearson Education 2006
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8342 SOL/CO
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195.
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Marketing Management: Text and Cases by
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Vikas Publishing House 2008
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 RAJ/MA
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196.
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Fundamentals of Entrepreneurship by
Edition: 1st edition
Material type: ; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Delhi Swastik Publications 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 338.04 DES/FU
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197.
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Business-to-Business Marketing by
Edition: 2nd
Material type:
Publication details: New Delhi Sage Publications 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8 BRE/BU
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198.
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Services Marketing: People, Technology, Strtegy by
Edition: 7th
Material type:
Publication details: South Asia Dorling Kindersley (India) Pvt Ltd 2011
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.8
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199.
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Stratergic Marketing Management by
Edition: 1st
Material type:
Publication details: Chennai MJP Publishers 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.4012 SOU/ST
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200.
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MANAGEMENT ACCOUNTING THE CORNERSTONE FOR BUSINESS DECISION by
Edition: 1ST
Material type:
Publication details: UNITED STATES THOMSON SOUTH WESTERN 2012
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1)Call number: 658.1511 MOW/MA
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