TY  - BOOK
AU  - 
AU  - Goel,B.R.
TI  - Theories and Techniques of Research in Marketing
SN  - 8189557432
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Arise Publishers & Distributors
KW  - Multidimensional Scaling
ER  -