00325nam a22001337a 4500020001800000082001000018100001800028100002200046100001800068100002000086245005200106260002500158300000800183  a9788131767160  a658.8  aPhilip Kotler  aKevin Lane Keller  aAbraham Koshy  aMithileswar Jha  aMarketing management: A south asian perspective  aDelhibPearsonc2014  a120