003380000a22001330004500060000800000082001500008100002000023100001900043245005500062260003600117260000900153300000800162650003400170  a100  a302.23 BUD  aBudd, Richard W  aRuben, Brent D  aBeyond media: new approaches to mass communication  aNewjersey, Hayden book co. Inc.  c1979  a292  aMass media/mass communication