TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Sridhar Balasubramanian
TI  - Principles of marketing
SN  - 9789357055215
U1  - 380.1 
PY  - 2023///
CY  - Uttar Pradesh
PB  - Pearson
KW  - Marketing process
KW  - Marketplace and customervalue
KW  - Extending marketing
KW  - Designing acustomer value
KW  - Marketing plan
UR  - Prafulla Y Agnihotri
ER  -