Kotler, Philip creator Armstrong, Gary Sridhar Balasubramanian text Uttar Pradesh Pearson 2023 19 monographic xxiv,736p. English Marketing process Marketplace and customervalue Extending marketing Designing acustomer value Marketing plan 380.1 KOT/PR 9789357055215 Prafulla Y Agnihotri Prafulla Y Agnihotri 20260504113735.0