TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Framework for marketing management
SN  - 9789332575394
U1  - 658.8 
PY  - 2019///
CY  - Tamil Nadu
PB  - Pearson  
KW  - General management
KW  - marketing management
ER  -