TY  - BOOK
AU  - Drawbaugh, Kevin
TI  - Brands in the Balance
SN  - 8178084392
U1  - 658.827 
PY  - 2001///
CY  - Delhi
PB  - Pearson Education
KW  - Brands in Company
KW  - Brands in Society
KW  - Brands in the Marketplace
ER  -