TY  - BOOK
AU  - Jagdeep, Kapoor
TI  - 24 Brand MAntras : Finding a place in the Minds and Hearts of Consumers
SN  - 9788178290027
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - To buid a big brand, adopt a short brand name
ER  -