00454nam a2200181Ia 4500008004100000020001500041041000800056082001800064100002000082245002800102260006000130300000800190365001100198650001800209650001300227650001300240700001900253140306s9999 xx 000 0 und d a8120310772 aeng a380.1bKOT/PR aArmstrong, Gray aPrinciples of marketing aNew DelhibPrentice-Hall of India Private Limitedc1996 a713 bRs.275 aMarket demand aPlanning aProducts aKotler, Philip