TY  - BOOK
AU  - Berman
AU  - Evans
TI  - Marketing
SN  - 0 02 334410 5
U1  - 658 .8 
PY  - 1987///
CY  - New Delhi
PB  - Macmillan PublishingCompany
KW  - Price planning
KW  - product planning
ER  -