TY  - BOOK
AU  - Bill Abrams
AU  - Ronald Alsop
TI  - Wall street journal on marketing
SN  - 81 85274 51 7
U1  - 658 .8 
PY  - 1989///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Advertising
KW  - selling services
ER  -