TY  - BOOK
AU  - Boone, Louis E
AU  - Kurtz, David L
TI  - Marketing
SN  - 03 057431 5
U1  - 658 .8 
PY  - 1981///
CY  - Fort Worth
PB  - Dryden Press
KW  - Consumer behavoiur
KW  - market segmentation
ER  -