TY  - BOOK
AU  - Appannaiah, H R
AU  - Reddy, P N
AU  - Sherlekar, S A
TI  - Essentials of marketing management
SN  - 8170402557
U1  - 658.3 
PY  - 1990///
CY  - Bombay
PB  - Himalaya Publishing House
ER  -