TY  - BOOK
AU  - Masacrenhas, Oswald A J
TI  - New product development : its marketing, research and management
SN  - 8120402316
U1  - 658.5 
PY  - 1987///
CY  - New Delhi
PB  - Oxford and IBH Publishing Company Pvt Ltd
KW  - Industry scanning
KW  - Market management
KW  - Marketing environment
KW  - Product demands
ER  -