00533nam a2200181Ia 4500008004100000020001500041041000800056082001800064100002800082245006900110260006300179300000800242365001100250650002200261650002200283650002600305650002000331140306s9999    xx            000 0 und d  a8120402316  aeng  a658.5bMAS/NE  aMasacrenhas, Oswald A J  aNew product development : its marketing, research and management  aNew DelhibOxford and IBH Publishing Company Pvt Ltdc1987  a322  bRs. 60  aIndustry scanning  aMarket management  aMarketing environment  aProduct demands