TY  - BOOK
AU  - Martin, Tony
TI  - Financial services direct marketing
SN  - 0 07 707385 1
U1  - 332 .106 
PY  - 1991///
CY  - London
PB  - Mc Graw-Hill Book Company
KW  - database marketing
KW  - Direct marketing
KW  - financial services industry
KW  - market intelligence
ER  -