<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00591nam a22002177a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788126548514</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">380.1</subfield>
    <subfield code="b">CAP/MA</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Capon, Noel </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing toolkit</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Wiley India Pvt. Ltd</subfield>
    <subfield code="c">2014</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">120p.</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">English </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing and The Firm </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Fundamental Insights for Strategic Marketing </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Strategic Marketing</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Special Marketing Topics </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Implementing The Market Strategy</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Siddharth Shekhar Singh </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">156955</subfield>
    <subfield code="d">156955</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Gen</subfield>
    <subfield code="a">KAUCLV</subfield>
    <subfield code="b">KAUCLV</subfield>
    <subfield code="c">GENERAL</subfield>
    <subfield code="d">2017-07-24</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">380.1 CAP/MA</subfield>
    <subfield code="p">227126</subfield>
    <subfield code="r">2017-07-24 00:00:00</subfield>
    <subfield code="w">2017-07-24</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
