TY  - BOOK
AU  - Czinkota, Michael R
AU  - Ronkainen, Ilkka A
TI  - International marketing
SN  - 9788131520727
U1  - 381 
PY  - 2015///
CY  - Andover
PB  - Cengage Learning
KW  - Innovative learning tools
KW  - Research emphasis
KW  - Cases
KW  - Internet focus
KW  - Geography
ER  -