TY  - BOOK
AU  - Prakash, S
AU  - Sontakki, C N
TI  - Advertising management
SN  - 9789327247787
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Advertising Goals and Objectives
KW  - Economic Aspects of Advertising
KW  - Social Aspects of Advertising
KW  - Essentials of Advertising Programme
KW  - Testing of Advertising Effectiveness
ER  -