00547nam a22001937a 4500003000400000020001800004082001800022100001500040245002700055250001200082260004100094546001200135650003700147650003600184650003400220650004000254650004100294700001800335OSt  a9789327247787  a659.1bPRA/AD  aPrakash, S  aAdvertising management  a4, rev.  aNew DelhibKalyani Publishersc2014.  aEnglish  aAdvertising Goals and Objectives  aEconomic Aspects of Advertising  aSocial Aspects of Advertising  aEssentials of Advertising Programme  aTesting of Advertising Effectiveness  aSontakki, C N