TY  - BOOK
AU  - Shajahan, S
TI  - Strategic marketing text and cases: the Indian perspective
SN  - 9788130912691
U1  - 658.401 2 
PY  - 2010///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing
KW  - Customer analysis
KW  - Industry analysis
KW  - Technological revolutions in strategic marketing
KW  - Global competition
ER  -