TY  - BOOK
AU  - Krishnamacharyulu, C S G
AU  - Lalitha Ramakrishnan
TI  - Rural marketing: text and cases
SN  - 9788131732632
U1  - 658.804 
PY  - 2011///
CY  - Chennai 
PB  - Pearson India education services pvt ltd
KW  - rural marketing opportunities
KW  - rural economy
KW  - consumer behaviour
KW  - rural marketing research
KW  - rural retailing
ER  -