TY  - BOOK
AU  - Barney, Jay B
AU  - Hesterly, William S
TI  - Strategic management and competitive advantage: concepts and cases
SN  - 9789332559400
U1  - 658.401 2 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Tools of strategic analysis
KW  - Business level strategies
KW  - Corporate strategies
KW  - Cost leadership
KW  - Product differentiation
ER  -