@book{155574,
	author = {Yogesh K P and Prema A (Guide)},
	title = {Study on effectiveness of marketing mix of Double Horse},
	publisher = {College of Co-operation, Banking and Management },
	year = {2016},
	address = {Vellanikkara },
	url = {https://krishikosh.egranth.ac.in/handle/1/5810160647}
}