TY  - BOOK
AU  - Bovee, Courtland L
AU  - Dovel, George P
AU  - Thill, John V
AU  - Wood, Marian Burk
TI  - Advertising excellence
SN  - 007006847X
U1  - 659.1 BOV/AD 
PY  - 1995///
CY  - New York
PB  - McGraw-hill book company
ER  -