00288nam a2200109Ia 4500008004100000020001500041082001700056100001600073245004200089260003400131300001300165161229s9999 xx 000 0 und d a8185614598 a380.1 FRA/PR aFrain, John aPrinciples and practice of marketing  bWheeler publishingaAhmedabad avii, 514