00317nam a2200109Ia 4500008004100000020001500041082001800056245005200074260004700126300000800173700002600181161229s9999    xx            000 0 und d  a8178815753  a658.83 RAD/CO  aConsumer behaviour: effective measurement tools  bThe ICFAI unversity pressaHyderabadc2005  a215  aRadha Krishna, G ,ed.