00283nam a2200109Ia 4500008004100000020001500041082001900056100002300075245002700098260003500125300001300160161229s9999 xx 000 0 und d a0684854236 a658.827 SCH/EX aSchmitt, Brernd H  aExperimental marketing bThe free pressaNew Yorkc1999 axix, 280