Advertising and promotion An IMC Approach

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TextLanguage: English Publication details: New Delhi Cengage Learning 2007Edition: 1stDescription: 650ISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books (General)	College of Co-operation, Banking & Management Library, Vellanikkara				659.1 SHI/AD (Browse shelf(Opens below))					Available

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Previous	659.1 SAN/UN Un Common Sense of Advertising : Getting the Basics Right	659.1 SAN/UN The (Un) Common Sense of Advertising : Getting the basic Right	659.1 SAR/AD Advertising management	659.1 SHI/AD Advertising and promotion An IMC Approach	659.1 SIN/AD Advertising management	659.1 STA/DA Dartnell advertising manager's handbook	659.1 SUD/AD Advertising management	Next

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