Contemporary Branding : Practices and Applications (Record no. 9210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140316s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131406997 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VEN/CO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Branding : Practices and Applications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderabad |
| Name of publisher, distributor, etc. | Icfai University |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | emotional branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ram Raj,T V |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KAU Central Library, Thrissur | KAU Central Library, Thrissur | General | 18/03/2014 | 658.827 VEN/CO | 217515 | 18/03/2014 | 18/03/2014 | Books (General) |