Comparative study of marketing strategies of co-operativfe public and private sector units in handloom industry in Kerala (Record no. 25120)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02019nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220110135814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140128s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | XAV/CO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Xavier KI |
| 245 ## - TITLE STATEMENT | |
| Title | Comparative study of marketing strategies of co-operativfe public and private sector units in handloom industry in Kerala |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mannuthy |
| Name of publisher, distributor, etc. | Department of Rural Marketing Management, College of Co-operation and Banking |
| Date of publication, distribution, etc. | 1989 |
| 502 ## - DISSERTATION NOTE | |
| Degree type | MSc |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | ‘A Comparative Study of Marketing Strategies of co – operative, Public and Private Sector units in Handloom Industry in Kerala’, is aimed at assessing the effectiveness and relative merits and demerits of various marketing strategies followed by Hantex, Hanveev and private sector firms and price spread of selected fabric under different marketing channels.<br/><br/> The sampling frame consists of Hantex, Hanveev and our private sector firms each from Trivandrum and cannanore districts. A consumer panel of 75 consumers each was selected from urban and rural areas to study the attitude of consumers on the marketing strategies adopted by the sample units. The attitude was measured using Likert scale. Price spread was analysed by collecting data from ten primary societies, five retail shops, and five hawkers after identifying seven different distribution channels. All the samples were selected randomly.<br/><br/> The various marketing strategies, viz., product, price, promotion and distribution were analysed. It was found that majority of the sample units were not in the practice of using these strategies. Even where these strategies were found in vogue, they locked scientific basis as is evident from the conspicous absence of market segmentation<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajan Nair N (Guide) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://krishikosh.egranth.ac.in/handle/1/5810155124">https://krishikosh.egranth.ac.in/handle/1/5810155124</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://krishikosh.egranth.ac.in/displaybitstream?handle=1/5810155124&fileid=cf54b32d-0a90-4e9c-97f1-539e25444d67">https://krishikosh.egranth.ac.in/displaybitstream?handle=1/5810155124&fileid=cf54b32d-0a90-4e9c-97f1-539e25444d67</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KAU Central Library, Thrissur | KAU Central Library, Thrissur | Theses | 18/03/2014 | 380.1 XAV/CO | 170164 | 18/03/2014 | 18/03/2014 | Theses |