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Consumer behavior and the practice of marketing (Record no. 250169)

MARC details
000 -LEADER
fixed length control field	00596nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150909s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	380.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	RUN/CO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Runyon K E
100 ## - MAIN ENTRY--PERSONAL NAME
Relator term	Author
245 ## - TITLE STATEMENT
Title	Consumer behavior and the practice of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Columbus
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Charles E Merrill
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc.	1979
300 ## - PHYSICAL DESCRIPTION
Extent	472 Pages
365 ## - TRADE PRICE
Price type code	Rs.94.40
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Interpersonal Influences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	social Influence
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Social stratification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books (General)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				College of Agriculture, Vellanikkara	College of Agriculture, Vellanikkara	03/03/2022	94.40		380.1 RUN/CO	KAU-COA-8416	16/09/2015	16/09/2015	Books (General)