Advertising Principles and Practice (Record no. 188631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812194001X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RUC/AD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruchi Gupta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | S Chand & Company Ltd |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Meaning of Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 26/02/2015 | 0.00 | 659.1 RUC/AD | 26/02/2015 | 26/02/2015 | Books (General) |