Radio as an Advertising Medium: Riding the Wave (Record no. 187655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140306s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131412401 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.142 |
| Item number | PRA/RA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pramod, Rao |
| 245 ## - TITLE STATEMENT | |
| Title | Radio as an Advertising Medium: Riding the Wave |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hyderbad |
| Name of publisher, distributor, etc. | Icfai |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 233 |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 425/- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ravikant, Wawge S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 425.00 | 659.142 PRA/RA | 22/03/2014 | 22/03/2014 | Books (General) |