Marketing to Rural Consumers : Understanding and Tapping Rural Market Potential (Record no. 187324)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140306s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174467201 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | SAN/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guda, Sridhar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to Rural Consumers : Understanding and Tapping Rural Market Potential |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 365 |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.400/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Boundaries of Rural Market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication and Channels in Rural Market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | The Rural Consumer |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | sanal n, kumar velayudhan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sanal, Kumar Velayudhan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books (General) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College of Co-operation, Banking & Management Library, Vellanikkara | College of Co-operation, Banking & Management Library, Vellanikkara | 08/12/2010 | 400.00 | 380.1 SAN/MA | 22/03/2014 | 22/03/2014 | Books (General) |