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Marketing research : an applied approach (Record no. 180685)

MARC details
000 -LEADER
fixed length control field	00517nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140306s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070347573
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	KIN/MA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C
245 ## - TITLE STATEMENT
Title	Marketing research : an applied approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Mc Graw-Hill Publishing Company
Date of publication, distribution, etc.	1991
300 ## - PHYSICAL DESCRIPTION
Extent	856
365 ## - TRADE PRICE
Price amount	USD.13.50
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, James R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books (General)

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			College of Co-operation, Banking & Management Library, Vellanikkara	College of Co-operation, Banking & Management Library, Vellanikkara	02/07/2004	13.50		658.83 KIN/MA	22/03/2014	22/03/2014	Books (General)