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New product development : its marketing, research and management

Masacrenhas, Oswald A J

New product development : its marketing, research and management - New Delhi Oxford and IBH Publishing Company Pvt Ltd 1987 - 322

ISBN: 8120402316

Subjects--Topical Terms:
Industry scanning
Market management
Marketing environment
Product demands

Dewey Class. No.: 658.5 / MAS/NE

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