Marketing aesthetics: the strategic management of brands, identity, and image
Schmitt, Bernd
Marketing aesthetics: the strategic management of brands, identity, and image - New York The free press 1997 - xv, 343
0684826550
658.8 SCH/MA
Marketing aesthetics: the strategic management of brands, identity, and image - New York The free press 1997 - xv, 343
0684826550
658.8 SCH/MA
